Theorist:

Albert Bandura
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Theory:

Social Learning Theory


Timeline:

Current Efforts Era


Description:

Bandura's Social Learning Theory demonstrated that people learn from observing the behaviors, emotional reactions, and attitudes of others. Bandura believed that "...one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” Bandura identified a four-component processes that an observer is influenced by when learning by observation:
  1. Attention - in order for an individual to learn anything, they must pay attention to the features of the modeled behavior
  2. Retention - in an individual is to be influenced by observing behaviors, they need to remember the activities that were modeled
  3. Reproduction - a person's ability to reproduce a behavior improves with practice so one needs to organize their own response according to the modeled pattern
  4. Motivation - in order for an individual to imitate a behavior, they must be motivated by a something, such as an incentive
Since Bandura's Social Learning Theory components involved attention, motivation and memory, it covers both the behavioral and cognitive frameworks.


Major Works:

Bandura, A. (1977). Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall.
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References:
Bradley, D. (2002). Albert Bandura. FSU Faculty/Staff Personal Page Web Server Index. Retrieved May 28, 2011, from http://faculty.frostburg.edu/mbradley/psyography/albertbandura.html