Albert Bandura


Social Learning Theory


Current Efforts Era


Bandura's Social Learning Theory demonstrated that people learn from observing the behaviors, emotional reactions, and attitudes of others. Bandura believed that " forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” Bandura identified a four-component processes that an observer is influenced by when learning by observation:
  1. Attention - in order for an individual to learn anything, they must pay attention to the features of the modeled behavior
  2. Retention - in an individual is to be influenced by observing behaviors, they need to remember the activities that were modeled
  3. Reproduction - a person's ability to reproduce a behavior improves with practice so one needs to organize their own response according to the modeled pattern
  4. Motivation - in order for an individual to imitate a behavior, they must be motivated by a something, such as an incentive
Since Bandura's Social Learning Theory components involved attention, motivation and memory, it covers both the behavioral and cognitive frameworks.

Major Works:

Bandura, A. (1977). Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall.

Bradley, D. (2002). Albert Bandura. FSU Faculty/Staff Personal Page Web Server Index. Retrieved May 28, 2011, from